Description
Clairol Beautiful B12D Medium Ash Brown Semi-Permanent Color provides rich, natural-looking brown color that gradually fades over 4-6 weeks. This gentle, ammonia-free formula deposits color without lifting natural pigment, making it ideal for color-shy clients or those seeking temporary color enhancement. The medium ash brown shade offers sophisticated cool undertones that neutralize red or orange tones while adding depth and dimension. The semi-permanent formula is less damaging than permanent color, making it suitable for frequent use or color experimentation. The 3-ounce size provides generous coverage for multiple applications or longer hair lengths. This product works excellently for blending gray hair, enhancing natural color, or trying a new shade without long-term commitment. The conditioning ingredients help improve hair texture and shine while depositing color. Perfect for clients who want to darken their hair temporarily or add richness to existing brown tones. The gradual fade ensures no harsh regrowth lines, making maintenance easier and more natural-looking.
Suggested Use
Apply to clean, towel-dried hair using gloves. Distribute evenly from roots to ends with fingers or wide-tooth comb. Process for 20-25 minutes for subtle color or up to 40 minutes for deeper results. Rinse thoroughly until water runs clear.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| HC Blue No. 2 | 0.8% | Ash tone modifier |
| HC Yellow No. 4 | 1.2% | Brown color component |
| Basic Brown 16 | 0.6% | Primary brown colorant |
| Cetearyl Alcohol | 3.5% | Conditioning agent, emulsifier |
| Behentrimonium Chloride | 1.8% | Conditioning, detangling |
Other Ingredients
Water, glycerin, ceteth-20, hydroxyethylcellulose, citric acid, sodium sulfite, fragrance, methylparaben, propylparaben, and various conditioning agents and color stabilizers.
Warnings
• Perform patch test 48 hours before use even though formula is gentler than permanent color
• May stain clothing, towels, and surfaces – use protective covering
• Color results may vary on chemically treated or porous hair
• Avoid shampooing for 24-48 hours after application to maximize color longevity
• Some fading may occur on pillowcases and light-colored clothing initially
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed.We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.






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