Description
L’Oreal Feria Hi Lift Cool Brown in #B61 Downtown Brown delivers sophisticated multi-faceted color with advanced lightening and depositing technology. This permanent hair color gel provides up to 3 levels of lift while depositing rich, cool brown tones with subtle shimmer effects. The Hi Lift formula is perfect for those wanting to go lighter while achieving beautiful brown results in one step. Downtown Brown offers contemporary, urban-inspired color with cool undertones that eliminate brassiness. The multi-faceted technology creates dimensional color with natural-looking highlights and lowlights. L’Oreal’s advanced gel formula ensures even application and consistent color development. Perfect for medium to dark brown hair wanting lighter, more sophisticated brown shades. The shimmer technology adds subtle luminosity and shine enhancement. Each kit includes everything needed for complete color transformation with conditioning benefits. Ideal for achieving salon-quality results at home with fade-resistant color lasting 6-8 weeks. The cool brown tones complement various skin tones beautifully. Professional-quality formula trusted by millions worldwide for reliable color results and hair health protection.
Suggested Use
Mix gel colorant with developer cream in provided bottle, shake thoroughly until well blended. Apply to dry hair starting at roots, working mixture through to ends with applicator tip. Process for 25-40 minutes depending on desired lightness. Rinse completely, shampoo, apply conditioning treatment, and rinse again.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 3.1% | Lightening agent, alkalizer |
| p-Phenylenediamine | 0.9% | Permanent color base |
| Resorcinol | 1.5% | Color developer, coupler |
| Hydrogen Peroxide | 6.0% | Oxidizing agent, lightener |
Other Ingredients
Water (Aqua), Cetearyl Alcohol, Propylene Glycol, Deceth-3, Laureth-12, Toluene-2,5-Diamine Sulfate, 4-Chlororesorcinol, 2-Methylresorcinol, Polyquaternium-22, Sodium Sulfite, Pentasodium Pentetate, Ascorbic Acid, Fragrance (Parfum), Mica, and conditioning agents including Pro-Vitamin B5 and Ceramides for hair protection.
Warnings
• Contains powerful lightening agents – patch test mandatory 48 hours before use
• Do not use on previously colored, bleached, or chemically treated hair
• May cause severe scalp and skin irritation – discontinue use if irritation occurs
• Do not exceed recommended processing time to prevent hair damage
• Ensure adequate ventilation during application and processing time
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed.We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
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