Description
Wella Color Charm Permanent Liquid Hair Color in 5A Light Ash Brown delivers professional-quality hair coloring results at home with salon-grade formulation. This 1.42oz tube provides complete coverage for shoulder-length hair, offering rich, long-lasting color with excellent gray coverage. The ash brown shade neutralizes unwanted warm tones while creating a sophisticated, cool-toned brown that complements various skin tones. Wella’s advanced color technology ensures even application and consistent results, while conditioning agents protect hair during the coloring process. The permanent formula provides fade-resistant color that maintains vibrancy for weeks. Perfect for individuals seeking to cover gray hair, change their natural color, or refresh existing color. The liquid format mixes easily with developer for smooth, even application. Wella’s reputation for professional hair care ensures reliable results with proper application. The 5A shade works well for those with medium to dark blonde or light brown hair seeking a deeper, more sophisticated color. Includes detailed instructions for safe, effective home use, though professional application is recommended for best results.
Suggested Use
Mix entire tube with equal parts 20-volume developer in non-metallic bowl. Apply to dry, unwashed hair using applicator brush, starting at roots and working through to ends. Process for 30-45 minutes depending on desired intensity. Rinse thoroughly and follow with included conditioning treatment.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 2-4% | Cuticle opening and color penetration agent |
| Resorcinol | 1-2% | Color coupling and development component |
| p-Phenylenediamine | 0.5-1% | Primary color intermediate and dye precursor |
| Hydrogen Peroxide (in developer) | 6% | Color activation and lightening agent |
Other Ingredients
Water (aqua), cetearyl alcohol, sodium laureth sulfate, oleic acid, glycerin, sodium sulfite, EDTA, fragrance, and various color intermediates and couplers that create the specific 5A Light Ash Brown shade. Conditioning agents including cetyl alcohol and glycol distearate help protect hair during processing.
Warnings
• Perform patch test 48 hours before each use to check for allergic reactions
• Do not use on eyebrows, eyelashes, or if scalp is irritated
• Wear gloves during application to prevent skin staining
• Ensure adequate ventilation during use due to ammonia content
• Keep out of reach of children and avoid contact with eyes
Disclaimer
While Wellnessbetter strives to ensure the accuracy of its product images and information, some manufacturing changes to packaging and/or ingredients may be pending update on our site. Although items may occasionally ship with alternate packaging, freshness is always guaranteed. We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.






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