Description
Wella Color Charm Permanent Liquid Hair Color in 7R Red delivers vibrant, salon-quality red color with professional results. This bold shade provides intense red pigmentation that’s perfect for those wanting to make a dramatic color statement. The permanent liquid formula penetrates deep into the hair shaft for long-lasting color that resists fading and washing out. The 7R shade is a medium red that works beautifully on light to medium brown hair, creating stunning dimension and depth. Wella’s advanced color technology ensures even coverage from root to tip while maintaining hair’s natural texture and shine. The 1.4 oz bottle provides sufficient product for shoulder-length hair, and the liquid consistency makes application smooth and even. This shade is ideal for those seeking a true red color without orange or copper undertones. Professional colorists trust Wella Color Charm for its consistent results and superior color payoff. The formula is designed to work with 20 volume developer for optimal color development and coverage. Red shades require special care to maintain vibrancy, and this formula is engineered for maximum color retention.
Suggested Use
Mix with equal parts 20 volume developer in non-metallic bowl. Apply to dry hair using tint brush, starting at roots and working to ends. Saturate hair completely for even coverage. Process for 30-45 minutes depending on desired intensity. Rinse thoroughly and shampoo with color-safe products.
Ingredients
| Ingredient | Amount | Purpose |
|---|---|---|
| Ammonia | 3.1% | Alkalizing agent, cuticle opener |
| p-Phenylenediamine | 1.3% | Primary red dye intermediate |
| Resorcinol | 1.0% | Color coupler, dye developer |
| 4-Amino-2-Hydroxytoluene | 0.8% | Secondary dye precursor |
| Sodium Sulfite | 0.6% | Antioxidant, color stabilizer |
Other Ingredients
Water, Cetyl Alcohol, Propylene Glycol, Oleic Acid, Sodium Laureth Sulfate, Ethanolamine, Erythorbic Acid, Fragrance, Disodium EDTA, Hydrolyzed Silk, Carbomer, Simethicone.
Warnings
• Contains ingredients that may cause allergic reactions – patch test required 48 hours before use
• Do not use on damaged, chemically treated, or recently relaxed hair without professional consultation
• Red dyes can stain skin, clothing, and surfaces – use protective measures
• Avoid sun exposure immediately after coloring as hair may be more sensitive
• Do not use if you have experienced previous reactions to hair dyes
Disclaimer
We work hard to keep product images and details accurate, but manufacturers sometimes update packaging or ingredients before we can reflect those changes. You may receive updated packaging, but freshness is always guaranteed.We recommend that you read labels, warnings and directions of all products before use and not rely solely on the information provided by us.
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